Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal.
Most companies, even ours, has spent thousands of dollars every year sending mailers, dialing for dollars, attending trade shows, and other traditional marketing tactics that are often times very disruptive. Now, some of these tactics still have a place in your marketing mix, but are not the most cost-effective solutions for your company. The realization has resulted in a fundamental shift in the world of marketing. It’s called: Inbound marketing.
The first step - and most important - is attracting website visitors who are already searching for your product or service. There are a variety of tactics marketing agencies deploy, but the most effective are blog post, search engine optimization, social publishing, and paid advertising aligned through the development of a comprehensive content strategy.
The Traffic Generation phase will increase website traffic and attract your ideal buyer, now it’s time to convert the visitor into a sales qualified lead. How do we convert website visitors? By creating conversion paths based on the interactions a visitor makes on your website. Here are a few examples: clicking to call your business, clicking to email your business, submission of a contact form, download of a case study, signing up for a newsletter, or claiming an offer.
The Lead Conversion phase aligns with each client’s business goals and easily measured to quantify your marketing investment.
Your ideal buyer may not purchase the first time they visit your website for a multitude of reasons, but have no fear we have a solution. By developing lead-nurturing and automation, email marketing automation campaigns, personalized content, and lead scoring we can guide a visitor through a buyer’s journey and increase your website conversions.