Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok's most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

Tuesday, May 17, 2022 3:00 pm

Short Form Video as a Long Term Strategy?

Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok's most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

Read the full articleabout Short Form Video as a Long Term Strategy?

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

Tuesday, May 10, 2022 11:15 am

2 Simple Ways To Optimize Your Google Ads Campaigns

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

Read the full articleabout 2 Simple Ways To Optimize Your Google Ads Campaigns