At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as "Google Local Service Ads", a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google's unique approach to the sales pipeline did just that.

Friday, August 12, 2022 1:00 pm

How To Create Google Local Services Ads

At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as "Google Local Service Ads", a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google's unique approach to the sales pipeline did just that.

Read the full articleabout How To Create Google Local Services Ads

Tips for understanding your SEO Journey: Keyword Research

Every SEO Journey is different, but it's ideal to have some guidance. Understanding your keyword research not only helps improve your website health, but also makes it easier when the consumer is looking for your page.

What is the importance of Keyword Research?

The cornerstone of guiding your content has to start somewhere. While it is not easy, establishing your keywords will give you a sound base and will serve as a driving factor in your marketing future. Keep in mind that not all keywords are worth optimizing for, and it is vital to use the traffic volume and competition for the keyword as your guide to choosing your target keywords. When recognizing the traffic volume, it is crucial to keep in mind the length of your keywords. The search volume will always be lower for keywords with more words, but it will almost always be easier to rank higher. This strategy will pay off if you prioritize specific searchers but will not significantly increase your website traffic.

Thursday, August 4, 2022 10:00 am

Tips for understanding your SEO Journey: Keyword Research

Tips for understanding your SEO Journey: Keyword Research

Every SEO Journey is different, but it's ideal to have some guidance. Understanding your keyword research not only helps improve your website health, but also makes it easier when the consumer is looking for your page.

What is the importance of Keyword Research?

The cornerstone of guiding your content has to start somewhere. While it is not easy, establishing your keywords will give you a sound base and will serve as a driving factor in your marketing future. Keep in mind that not all keywords are worth optimizing for, and it is vital to use the traffic volume and competition for the keyword as your guide to choosing your target keywords. When recognizing the traffic volume, it is crucial to keep in mind the length of your keywords. The search volume will always be lower for keywords with more words, but it will almost always be easier to rank higher. This strategy will pay off if you prioritize specific searchers but will not significantly increase your website traffic.

Read the full articleabout Tips for understanding your SEO Journey: Keyword Research

The cost of customer service is often overlooked. After all, it's not as visible as marketing or sales. But poor customer service can be extremely costly for businesses in multiple ways, from lost sales to damaged company reputation.

Monday, July 25, 2022 11:26 am

What's the cost of customer service?

The cost of customer service is often overlooked. After all, it's not as visible as marketing or sales. But poor customer service can be extremely costly for businesses in multiple ways, from lost sales to damaged company reputation.

Read the full articleabout What's the cost of customer service?